Garmin direct mailer
The requirements for this project were to launch the Garmin Approach® in Denmark. This product is a high-sensitivity GPS receiver specially developed for golf players, measuring individual shot distances and show the exact yardage to fairways, hazards and greens. I chose to create a classic direct mailer since the target group were so well defined. Follow-up ads in golf magazines were included in the campaign. The project was created for a client proposal for Garmin Denmark.