Work approach
Curiosity, ideas, and collaboration shape my approach to work. As a visual designer and art director, I strive to unite strategy and design into a visual language that feels authentic and connects to people.
I have extensive experience across large multinational corporations and smaller startups, both as a freelancer and in full-time positions. I highly value close collaboration with colleagues, specialists, and decision-makers.
For me, good design isn’t just about aesthetics; it’s about creating something that feels right and makes sense. In short, I aim to deliver clear, honest, and engaging communication.
My four main services are:
Brand Concepts
Defining and refining your brand through system-based design concepts is the core focus. The goal is to create clear, impactful digital visuals that effectively communicate your product and services.
Visual Identities – Crafting logos, typography, imagery, graphics, and color systems that shape your brand’s unique presence.
Design Systems – Establishing scalable guidelines to ensure brand consistency across all platforms and touchpoints.
Campaigns & Guides – Developing structured frameworks for cohesive and compelling brand campaigns.
Design Systems – Establishing scalable guidelines to ensure brand consistency across all platforms and touchpoints.
Campaigns & Guides – Developing structured frameworks for cohesive and compelling brand campaigns.
Digital Content Creation
Your digital content will be structured and optimized, covering essential parts of your digital communication strategy. Designs are brought to life through digital mock-ups and prototypes in Figma and implemented in various CMSs.
Social Media – Cohesive visuals that align with your brand’s identity.
Email Campaigns – Engaging layouts that drive interaction and results.
Landing Pages – High-converting pages tailored for specific campaigns.
Websites & Apps – Appealing/functional designs for a strong online presence.
Email Campaigns – Engaging layouts that drive interaction and results.
Landing Pages – High-converting pages tailored for specific campaigns.
Websites & Apps – Appealing/functional designs for a strong online presence.
Packaging & POS
Structured, engaging POS materials that enhance brand visibility in retail and exhibition spaces. With a focus on consistency, impact, and layouts that attract and guide customers.
Spatial Layouts – Thoughtfully planned exhibitions for seamless storytelling.
In-Store Promotional Materials – Displays, signage, and graphics.
Product Displays – Strategic designs that highlight products effectively.
In-Store Packaging – Branded packaging that stands out on the shelf.
In-Store Promotional Materials – Displays, signage, and graphics.
Product Displays – Strategic designs that highlight products effectively.
In-Store Packaging – Branded packaging that stands out on the shelf.
Multipage Layouts
Even with interactive elements, multipage layouts remain essential for structured and effective communication. Each page is designed with purpose and attention to detail to enhance readability and engagement:
Corporate Reporting – Clear, professional reports for data and insights.
Catalogs & Brochures – Well-structured layouts for showcasing company services and products.
Editorial Layouts – Engaging designs for magazines and publications.
Slide Decks – Clean, impactful presentations for strong messaging.
Catalogs & Brochures – Well-structured layouts for showcasing company services and products.
Editorial Layouts – Engaging designs for magazines and publications.
Slide Decks – Clean, impactful presentations for strong messaging.