Balance your hearing

This assignment, for the Danish hearing aid producer Widex, is a campaign that promotes the benefits of binaural hearing for those who are hard of hearing. Simply put, binaural hearing means hearing with two ears. Many hearing aid users wear only one hearing aid despite the benefits of wearing two being well documented.

It was obvious to keep the solution simple; a strong copy and photography underline a visual concept of balance, duality, and symmetry. A wide range of marketing material and sales tools were created and targeted at both hearing care professionals and end-users.

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