Morten Olsen - a Widex ambassador

Morten Olsen, former national football team coach of Denmark, is a prominent user of Widex hearing aids. Morten has been a Widex ambassador for the last ten years, and recently it was decided that the connection between Morten and Widex needed some reinforcing.

The brief was to refresh the campaign visually without losing sight of the basic elements. New studio portraits of Morten were taken, resulting in striking and simple images composed to cut through the clutter in a retail environment. These were combined with Morten’s hearing aid of choice, a sporty red Widex Passion. The campaign elements include large billboards for Copenhagen Airport and promotional material for retail communication.

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