The WIDEXLINK Campaign

This campaign promoted the benefits of unique wireless technology developed by Danish hearing aid manufacturer Widex. Designed specifically for the demands of hearing aids, WidexLink transmits sound between Widex assistive listening devices and hearing aids. In contrast to Bluetooth, WidexLink uses less power, is extremely fast and ensures there are no delays or drop-out of sound. 

My role in the campaign included everything from creating a storyboard for an in-store video to developing a well-documented campaign guide that presented the campaign elements for the hearing care professionals.
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