Because all sounds matter 

This campaign, for the Danish hearing aid producer Widex, promotes a unique feature available in their high-end products. Called the Audibility Extender, it is designed to let people with hearing loss better hear high-frequency sounds (such as music, birdsong, the ‘ping’ of a microwave oven, and difficult pronounced words).

To get the message across, a simple, straightforward forward and recognizable solution was called for. Various online and offline marketing tools were developed, targeting sales representatives, hearing care professionals, doctors, and end-users.

An app for tablets was also developed, designed as a tool for sales representatives to clearly demonstrate the effect of hearing sounds with and without the Audibility Extender technology. Four typical high-frequency sounds are highlighted: speech, a tune on a piano, birdsong, and an alarm clock.

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