Rebranding Primagaz Scandinavia

Primagaz is a leading international energy company in the use and management of gas. They provide gas tanks for businesses and supply gas bottles for private consumers through a solid distribution network.

Central to the rebranding of Primagaz visually was making a clearer link to customers. My responsibility was refreshing everything from the logo icon and the logotype to creating a fully upgraded brand guide. The process also included a strategic analysis, internal workshops, a new tagline, etc. This is the previous version of the Primagaz brand identity.

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